Day 3 of Adobe MAX 2025 delivered — for designers, brand strategists, and creative solopreneurs alike, it was a full-throttle day of inspiration, innovation, and connection.
It shifted from broad announcements and hype into deeper exploration: hands-on sessions, brand-forward talks, and practical inspiration for how to apply the waves of change coming to the creative industry.
Here is what was notable:
- Branding and identity design emerging as more critical than ever—to differentiate in a crowded landscape.
- The community factor: learning, sharing, networking, pairing craft with strategy.
Highlight Session: Kristy Campbell – “Ditch the Dull: Build a Brand Identity with Bite”
One of the standout talks of the day was Kristy Campbell’s “Ditch the Dull: Build a Brand Identity with Bite”. In it, she walked us through how to create branding that does more than look nice—it tells a story, radiates personality, and holds strategy at its core.
What she covered (and why it matters):
- The “Pink Pony Process” – showing behind-the-scenes brand design.
- Visual identity as story-telling: not just logo + colours, but layered systems.
- The importance of brand-guideline docs that aren’t boring—they’re vibrant, active, protective of the brand’s personality.
- Layering design elements so the identity oozes character.
Final Thoughts
Day 3 of Adobe MAX reminded me that in an era of tools that make design accessible, brand identity becomes the secret weapon. If we ditch the dull and build brands with bite, we carve space not just for visibility—but for resonance.
Check out both of my recap posts:
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