I hear so many times that brands don’t work with small brands or they think they don’t have “enough followers” to work with brands. I’ve been a “content creator” before the term was made into existence. Im always posting lifestyle things but now I have a focused niche of tech, natural beauty and function clothing (with a mission).
I made a list of brands that I’ve worked with in the last year. In case you’ve just stumbled upon my site today and don’t know me, I have only 3.5k Instagram followers, 10.8k TikTok followers and just started my channel on YouTube but I’ve still managed to secure deals with brands that I love and was excited to work with.
Brand: Hoto Tools
Category: Tech Tools
Posting platform: Instagram + TikTok + Twitter
How we got connected: I asked the agency that reps them if they had any active campaigns.
View the post on Instagram + my review here.
Brand: Alpherior Keys
Category: Tech Tools
Posting platform: Instagram + TikTok + Twitter
How we got connected: I asked the agency that reps them if they had any active campaigns.
View the post on Twitter
Brand: Good Molecules
Category: Skincare (natural)
Posting platform: Instagram + TikTok
How we got connected: the brand reached out to me via email
View the post on Instagram + my review here.
Brand: Slick Chicks
Category: Adaptive Clothing
Posting platform: Instagram + TikTok
How we got connected: the brand reached out to me via email
View the post on Instagram + my review here.
Brand: Adobe Express
Category: Wellness
Posting platform: Instagram + TikTok + LinkedIn
How we got connected: I was invited to apply since I use Adobe as a graphic designer.
Try Adobe Express Here
After I hit the 10k mark on Tik-Tok, I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on or I really love and respect the brand as a whole.
As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. I perfer most brands to have their own “apply now” application than an influencer platform or cold DM. However, if you want to work with certain brands you may also want to make connections about the agencies that represent them.
Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of or even on products you use consistently.
I hope this was helpful and feel free to explore the site for more posts.
I have more content posted on my Instagram & Tik-Tok. Follow me on both.
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